EMAIL MARKETING

Email marketing success requires acquisition of new customers, conversion of subscribers and retention of existing customers to build brand awareness and customer loyalty. apptech marketing services team, delivers end-to-end global email expertise to maximize response and revenue through enhanced customer relationships with unrivalled client support.

Click Dimensions’ built-in email marketing capability provides an intuitive experience that allows users to create and send bulk HTML emails with all send, open, click, and bounce data reported at the mailing aggregate as well as individual recipient level. Our easy-to-use editors make creating an email simple for anyone.

Data Driven Segmentation

Segment your contacts by their contact data, campaign interactions, activity on your site, interests/social data, and much more. Use segments to explore contacts, send targeted campaigns, and affect automations.

Social Media

Social Media Marketing makes use of social media sites to raise visibility on the Internet and to promote products and services. Social media sites are useful for building social (and business) networks, and for exchanging ideas and knowledge.

Small businesses that are considering online marketing strategies will find this booklet useful.

The social media return-on-investment debate is one of the most hotly contested topics when it comes to any business’ social media marketing activities. After all, from your perspective – what’s the point if you are not able to measure and benefit as a business from the marketing activity? Marketing agencies have tangled with demonstrating their ability to comprehend this issue for years. ‘Brand awareness’ is often the most widely promoted benefit to businesses.

BRANDING

When developing branding for startups, keep in mind that your startup’s brand strategy should reflect the key fact of your positioning statement.

Your branding will contribute to and be influenced by your startup’s name, logo, symbol, design and any other communication (e.g., product packaging) that your company has with the market.

Developing a focused brand positioning strategy is essential for guiding your marketing efforts and defining your brand. Answering the important questions such as:

1. Promise: What does your product enable your customers do?
2. Story: What do your customers need, and how will you provide it?

Your brand is powerful tool that can help drive your startup’s reputation and foster customer loyalty—but only if all your stakeholders can believe in it. In the end, the purpose of your brand strategy is to develop a sense of preference within your target customer segment.

Whether you are looking to find out more about your target clients or want a fresh perspective that can help you create focus for your brand, Apptech Marketing develops unique branding strategies that give your brand a voice. If you would like an assessment of how our team can help position your brand, get in touch with us for more information.

ONLINE ADVERTISING CAMPAIGNS

There are many options to consider when it comes to promoting your business online through search engine marketing and deciding which online advertising options are right for your business to get the best return on your investment.

Target Your Audience for Branding and Sales

Receive the traffic boost you deserve through an online advertising campaign administered by our team at Apptech Marketing. Whether you’re interested in targeting an audience through PPC ads in natural search or investing in a banner ad re-targeting campaign, online advertising can boost both branding efforts and sales efforts.

Apptech Marketing team have gained many years experience of translating international Google Adwords campaigns and localising websites for multiple languages. If you need help translating your Google Adwords or other online advertising campaigns effectively then get in touch!